As cocoa prices continue to rise, companies are proactively re-evaluating their cocoa procurement strategies to mitigate the impact. This includes transitioning towards smaller distributors and prioritising traceability measures to ensure the sustainability of their sourcing practices.
Artificial chocolates based on carob are expected to see annual growth over the forecast period. Pastries made from carob bread do not contain caffeine, making them ideal for consumers intolerant to this ingredient (which, by some estimates, is a significant percentage of the world’s population).
Marketing will play an increasingly important role for brand owners within the chocolate confectionery industry in Poland during the forecast period. Milka recently introduced changes to its chocolate’s shape, making it more oval and featuring its cow mascot, Lila, on one of the squares.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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