The outlook is positive for chocolate confectionery over the forecast period and it will be one of the better performing snacks, with healthy constant value and volume growth. In addition, there will also be a degree of premiumisation, as higher-income consumers increasingly look for more from their chocolate in terms higher quality ingredients and also a perception of luxury and exclusivity.
Marketing is becoming more and more sophisticated and this will continue over the forecast period. Brands in Pakistan are effectively using emotional storytelling to connect with consumers.
Pakistani consumers are increasingly conscious of the importance of protecting the environment, as climate change is already having a serious impact, such as the floods in 2022. As such, there is increased consumer demand for sustainability and this will continue over the forecast period, though mainly among higher-income consumers.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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