Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Retail value sales recorded a double-digit increase in 2023, linked to rising inflation and high price points. However, the price increases caused consumers to adjust their budgets, having less disposable income to spend on products. As such, while…
Bleach saw exceptional growth in both retail volume and current value terms in 2023, with double-digit increases partly due to inflation, as some consumers switched to the cheapest cleaning product available. While rural low-income households…
A noticeable shift in consumer demand is impacting bleach, with a transition from pandemic-driven preventive use to cleaning and whitening purposes. This shift has resulted in a slowdown in the category's retail volume growth compared to the surge in…
Bleach continued to register declining retail volume sales in 2023, with overall demand falling in comparison to previous years, as UK consumers are favouring multipurpose cleaners with disinfectant properties. Due to the cost-of-living crisis,…
While bleach registered double-digit current value growth, constant value growth was minimal, as was volume growth. The increasing array of other effective cleaning products dampened volume sales of bleach. In addition, consumers are increasingly…