Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Perceived as discretionary products, air care experienced a sharp decline in demand in 2023, as local consumers shifted to more essential commodities. The high inflation rate and currency devaluation forced consumers to limit their expenditure on…
Overall, air care performed well in terms of volume growth. However, the standout performer in 2023 was liquid air fresheners, which in spite of significant price rises, also registered double-digit percentage volume growth. The strong performance…
High price growth in 2023 results in decreasing volume sales of air care as Finns continue to cut spending on non-essential home care products. The declining demand for air care is also linked to a growing trend towards sustainability. Consumers…
Sales of air care continued to decline in retail volume terms in 2023. Air care is not generally considered an essential product and therefore as France's economy came under growing pressure in 2022 and 2023 demand continued to drop with consumers…
Air care in Georgia faces moderate volume growth in 2023, with current value growth stimulated by rising retail prices. As in other categories, modern retail is the main catalyst for rising consumption of air care products in Georgia. Indeed, air…