Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Air care was the weakest performer in terms of volume growth in 2023. While air care registered both high current and constant value growth, volume growth was marginal. The increased prices dampened volume demand and consumers prioritised essential…
As less essential home care products, air care suffered a contraction in volume sales in 2023, with consumers being heavily impacted by rising price points and inflation, causing them to rethink their budgets. The trend towards hybrid working, which…
In 2023, retail sales of air care products continued to grow in both volume and value. The annual sales growth rate in 2023 rebounded compared to the pandemic years from 2020 to 2022, although achieving the near double-digit annual sales growth rates…
In 2023, air care experienced one of the highest increases in unit prices within home care. In 2022, due to the surplus stock resulting from the high demand during the pandemic, players had refrained from raising prices to sustain demand. However,…
Air care retail value and volume sales decreased in 2023, losing momentum after recording positive growth during the outbreak of COVID-19. Consumers spent more time at home during the pandemic, and used air care products to create a more pleasant…