Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Air care experienced positive retail volume and current value growth in India in 2023, driven by factors such as greater consumer awareness, increasing urbanisation, and improved distribution channels. The growing trend towards self-care and wellness…
While retail value sales were double-digit, retail volume sales declined in areas such as gel air freshers, car air fresheners and spray/aerosol air fresheners. Sales were negatively impacted by rising inflation and reduced consumer spending power.…
Air care saw sales increase in both retail volume and current value terms in Hong Kong in 2023. Greater time spent at home during the pandemic drove demand for air care products to create a pleasant home environment, and by 2023 this habit had become…
Air care registered both healthy current and volume growth in 2023, as it becomes an increasingly popular product in Guatemalan households. Spray/aerosol air fresheners remained the largest product area in terms of value sales and also registered the…
Air care is a discretionary category, thus is facing the challenges of offering non-essential products in a time of economic uncertainty and inflationary pressures. That said, sales are still managing to show positive volume and value growth, albeit…