Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Candle and electric air fresheners became increasingly popular among Czech consumers in 2023, as many looked for cheap but highly convenient products. This helped air care to record positive retail volume growth during a time of rising price points.…
Air care saw dynamic retail volume and current value growth in 2023. The discernible surge in sales can be attributed to rising consumer awareness of the health benefits of air care products in the post-COVID-19 era. The COVID-19 pandemic has had a…
The current surge in inflation has significantly increased local consumers' price sensitivity, influencing their buying preferences when choosing air care. This adjustment is reflected in altered shopping behaviours, as consumers now prioritise…
Air care was one of the top performers in home care in 2023, recording the third highest retail value growth after surface care and home insecticides. In terms of volume, the only formats experiencing volume declines were gel air fresheners and car…
Air care registered a marginal fall in constant value sales, as well as a fall in volume sales in 2023. With inflation still being high, especially earlier in the year, and continued economic uncertainty due to the war in nearby Ukraine, consumer…
Air care sales returned to growth in 2023 following decline in 2022 due to the substantial influx of illegal contraband products, mostly from Argentina due to the strong devaluation of the peso. In 2023, inflation in Argentina has resulted in price…
Apart from electric air fresheners, all other air care products witnessed a decline in retail volume terms in 2023. In the face of rising costs of living, consumers are choosing to economise and cut down on unnecessary purchases, which includes most…
Air care retail value and volume sales decreased in 2023, losing momentum after recording positive growth during the outbreak of COVID-19. Consumers spent more time at home during the pandemic, and used air care products to create a more pleasant…
Air care was the weakest performer in terms of volume growth in 2023. While air care registered both high current and constant value growth, volume growth was marginal. The increased prices dampened volume demand and consumers prioritised essential…
Air care was one of the few categories that did not suffer from sharp price growth in 2022, but prices caught up in 2023, impacting demand in the year. However, air care overall still managed to achieve positive volume growth due to tourism as sales…