Tissue and Hygiene

Market research on the tissue and hygiene industry. Our reports f...

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​

 
Country Report

Away-From-Home Tissue and Hygiene in Austria

Mar 2024

Away-from-home tissue and hygiene in Austria registered a positive performance in current value terms in 2023, following the significant growth of the previous year. However, this was mainly due to prevailing inflationary pressures, as rising raw…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in Belgium

Feb 2024

Away-from-home tissue and hygiene in Belgium faced significant challenges in 2023, primarily due to the sharp increase in energy prices. This surge adversely affected various product areas. In the tissue segment, the hospitality industry experienced…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in Denmark

Mar 2024

Average unit prices rose significantly in current terms in away-from-home tissue and hygiene in Denmark in 2023, albeit slower than the double-digit increases witnessed in 2022. Nonetheless, higher input costs covering factors like material sourcing,…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in Finland

Mar 2024

The cumulative turnover of foodservice wholesale in January to August 2023 witnessed a notable increase compared to the previous year. This uptick in foodservice turnover has been a significant driver behind the growth in away-from-home tissue sales…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in France

Mar 2024

Away-from-home (AFH) tissue and hygiene in France saw positive volume growth for AFH adult incontinence while all other category members declined in 2023. In terms of current value sales, growth was robust throughout. AFH adult incontinence is…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in Germany

Mar 2024

The pandemic brought particular challenges to away-from-home tissue and hygiene in Germany as businesses, restaurants and hospitality sectors were forced to remain closed and limited in terms of operating over an extended period. A tentative revival…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in Greece

Mar 2024

In 2023, away-from-home tissue and hygiene recorded an uplift in value sales, while volume sales were challenged by rising prices. Horeca operators faced reduced profit margins in 2023; the result of price hikes in operating costs due to a rising in…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in Ireland

Mar 2024

Away-from-home tissue and hygiene in Ireland reported robust value growth in 2023, lifted in part by higher unit prices. Away-from-home tissue performed particularly well aided by strong demand for AFH wipers. Pandemic cleaning habits continue to…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in Italy

Mar 2024

Trends in hospitals and the healthcare system in Italy have been influencing the performance of away-from-home (AFH) tissue and hygiene through 2023. In 2022, Italy faced an increase in hospitalisations for health issues other than those connected to…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in Norway

Mar 2024

The years 2022 and 2023 witnessed a significant escalation in unit prices across away-from-home tissue and hygiene, primarily driven by inflationary pressures. Rising input costs, including energy, materials, labour, and logistics, compelled…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in Portugal

Mar 2024

In 2023, the away-from-home (AFH) tissue and hygiene landscape showcased a strong performance, with positive retail value growth. After facing a significant decline due to COVID-19 travel restrictions, away-from-home (AFH) tissue sales rose in 2023,…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in Spain

Mar 2024

Away-from-home tissue, being a B2B (business-to-business) category, faced challenges associated with the fluctuating costs of cellulose in the market. Many contracts in this category are made well in advance, often a year or more, and are based on…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in Sweden

Mar 2024

In 2023, value sales of away-from-home tissue and hygiene increased at a relatively high rate. Inflationary cost pressures remained an issue in 2023 forcing manufacturers to increase unit prices. Inflation stemmed from price inflation, spiking input…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in Switzerland

Mar 2024

Away-from-home tissue and hygiene in Switzerland registered strong growth in 2023 with demand rising in both the public and private sectors. Many individuals are back to working in an office, even if only part-time, which contributed to the growth in…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in the Netherlands

Mar 2024

Increased growth in the elderly population in 2023 continued to fuel growth of AFH tissue and hygiene value sales in the Netherlands as the elderly generally need significantly more care than younger people. This is true for both hospital care and…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in the United Kingdom

Mar 2024

The away-from-home channel in the UK experienced strong value growth in tissue and hygiene in 2023, with both categories growing by over 10%, albeit at marginally slower rates than the previous year. Value growth for away-from-home hygiene was partly…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in Turkey

Mar 2024

In 2023, sales of away-from-home tissue in Turkey witnessed a positive, albeit low single-digit, volume growth. This uptick was driven by several factors, including the gradual return of individuals to traditional office settings following the…

USD 1,195
Strategy Briefing

Consumer Market Flashpoints: Between Uncertainty and Opportunity

Aug 2023

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

USD 1,325
Strategy Briefing

Global Economic Forecasts: Q2 2020

May 2020

As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity…

USD 1,325
Strategy Briefing

Global Economy, Finance and Trade Trends

May 2022

Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…

USD 1,325
Strategy Briefing

Global Inflation Tracker: Q1 2023

Feb 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

USD 1,325
Strategy Briefing

Global Inflation Tracker: Q3 2022

Sep 2022

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

USD 1,325
Strategy Briefing

Global Inflation Tracker: Q4 2022

Dec 2022

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

USD 1,325
Strategy Briefing

Global Inflation Tracker: Q4 2023

Nov 2023

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

USD 1,325
Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

USD 1,325
Country Report

Menstrual Care in Austria

Mar 2024

Menstrual care in Austria saw only modest growth in current value terms in 2023. Moreover, this increase was entirely attributable to inflationary pressures, as rising raw material and supply chain costs led to an increase in unit prices. The cost of…

USD 1,195
Country Report

Menstrual Care in Belgium

Feb 2024

Menstrual care in Belgium faces challenges amidst high inflation, resulting in a minor decrease in volume sales in 2023. The ageing population contributes to reduced demand for menstrual care products. Furthermore, the exploration of alternative…

USD 1,195
Country Report

Menstrual Care in Denmark

Mar 2024

Menstrual care in Denmark was affected by high inflation. While the rate of inflation in 2023 was lower than in 2022 it was still relatively high for Denmark at the end of the review period. Higher input costs, such as material sourcing, labour,…

USD 1,195
Country Report

Menstrual Care in Finland

Mar 2024

Amidst external fluctuations, the landscape of menstrual care products in Finland exhibited resilience in 2023, with volume sales maintaining relative stability, underscoring the essential nature of these products. While a decline in towel sales…

USD 1,195
Country Report

Menstrual Care in France

Mar 2024

Menstrual care in France saw volume declines and strong current value rises in 2023. Inflationary pressures left many local consumers struggling to make ends meet - an especially sharp problem for women who needed to buy menstrual care products.…

USD 1,195
Country Report

Menstrual Care in Germany

Mar 2024

In 2023, value sales of menstrual care in Germany continued to grow, following a dynamic performance in 2022. Increased costs of raw materials and production added to the continued inflation felt throughout the year. Health and hygiene awareness has…

USD 1,195
Country Report

Menstrual Care in Greece

Mar 2024

In 2023, the menstrual care landscape in Greece was impacted by rising production costs and supply chain pressures, which urged companies to increase retail prices. This led to overall positive, double-digit retail value growth. To continue…

USD 1,195
Country Report

Menstrual Care in Ireland

Mar 2024

Menstrual care in Ireland registered solid volume growth in 2023. Together with the necessity status of these products, the continued expansion of the female population aged 12-54 ensured overall demand remained stable. There has been fairly…

USD 1,195
Country Report

Menstrual Care in Italy

Mar 2024

The rise of pharmacies as “information hubs” in 2023 is connected to the performance of menstrual care in Italy. Indeed, pharmacies are increasingly becoming hubs for female consumers, around different topics, and including sensitive subjects. For…

USD 1,195
Country Report

Menstrual Care in Norway

Mar 2024

In 2023, menstrual care in Norway witnessed a notable increase in retail prices. This surge can be attributed to rising input costs for manufacturers and retailers, including expenses related to material sourcing, rental overheads, and salary…

USD 1,195
Country Report

Menstrual Care in Portugal

Mar 2024

In 2023, menstrual care in Portugal recorded positive retail value sales, aided by rising prices, while retail volume remained positive. The return to work and outdoor activities following COVID-19 benefited demand, with consumers needing to replace…

USD 1,195
Country Report

Menstrual Care in Spain

Mar 2024

In 2022, the Spanish government took a step to address menstrual poverty by announcing a general tax reduction from 10% to 4% on all menstrual care products, which came into effect in 2023. However, despite these efforts, the category faced…

USD 1,195
Country Report

Menstrual Care in Sweden

Mar 2024

Retail sales of sanitary protection achieved modest growth in value sales in 2023. 2023 was characterised by inflationary pressures from rising input costs, such as energy, material sourcing, distribution and labour. While inflation began to moderate…

USD 1,195
Country Report

Menstrual Care in Switzerland

Mar 2024

Demand for menstrual care in Switzerland continues to normalise in the post-pandemic era. Retail volume and value sales posted solid growth in 2023, with the latter fuelled in part by inflation and higher costs of raw materials and production. Since…

USD 1,195
Country Report

Menstrual Care in the Netherlands

Mar 2024

In 2023, retail value sales of menstrual care recorded moderate growth in the Netherlands. More initiatives to compensate for menstrual poverty were seen in 2023 especially in some cities, where such activities have been in place for some time at the…

USD 1,195
Country Report

Menstrual Care in the United Kingdom

Mar 2024

Menstrual care in the UK experienced growth in both volume and value terms in 2023. Continuing on from its strong performance in 2022, the category’s current value growth in high single digits was only marginally below the previous year. As inflation…

USD 1,195
Country Report

Menstrual Care in Turkey

Mar 2024

The year 2023 witnessed a notable surge in the volume sales of menstrual care products in Turkey, marking a modest yet significant rebound from the preceding year's decline. This growth was chiefly fuelled by the introduction of new and innovative…

USD 1,195
Country Report

Nappies/Diapers/Pants in Austria

Mar 2024

Demand for nappies, diapers and pants in Austria increased in 2023. While many women postponed their plans to start a family during the COVID-19 pandemic, the number of babies aged 0-1 years in the population rose in 2022 and remained at a stable…

USD 1,195
Country Report

Nappies/Diapers/Pants in Belgium

Feb 2024

Nappies/diapers/pants, as a product area, encountered challenges in 2023, marked by high inflation and diminishing volume sales attributed to a declining birth rate in Belgium. Concurrently, private labels and discounters have been gaining market…

USD 1,195
Country Report

Nappies/Diapers/Pants in Denmark

Mar 2024

Nappies/diapers/pants in Denmark was affected by significant retail price point increases, driven by higher input costs (energy, material sourcing, labour, logistics, supply chain constraints). This supported retail value over volume growth in 2023.…

USD 1,195
Country Report

Nappies/Diapers/Pants in Finland

Mar 2024

Amidst the backdrop of continued decline in birth rates during 2023, Finland's nappies/diapers/pants market witnessed a marginal decrease in volume sales. However, this decline was counterbalanced by a surge in value, attributed to price escalations…

USD 1,195
Country Report

Nappies/Diapers/Pants in France

Mar 2024

Volume falls in nappies/diapers/pants in France in 2023 were relatively gentle, with the category’s essential products leaving little room for substantial purchasing declines. The recorded decrease was mainly a result of France’s falling birth rate,…

USD 1,195
Country Report

Nappies/Diapers/Pants in Germany

Mar 2024

Although Germany’s birth rate marginally declined in 2023 after an increase in 2021, demand for nappies/diapers/pants continued to rise. However, value growth was considerably higher. 2022’s record-high inflation that led to higher average prices…

USD 1,195
Country Report

Nappies/Diapers/Pants in Greece

Mar 2024

In 2023, nappies/diapers/pants in Greece was subject to price hikes; the result of an increase in production and logistics costs. Despite the increase in prices in 2022, retail prices rose further across all subcategories in 2023 as manufacturers and…

USD 1,195
Country Report

Nappies/Diapers/Pants in Ireland

Mar 2024

Nappies/diapers/pants in Ireland witnessed only marginal volume growth in 2023, with newborn nappies/diapers and standard nappies/diapers both seeing declines. The long-term trend of falling birth rates is reducing demand for nappies, especially for…

USD 1,195
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