Menstrual Care

Market research on the tissue and hygiene industry. Our reports f...

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​

Country Report

Menstrual Care in Germany

Mar 2024

In 2023, value sales of menstrual care in Germany continued to grow, following a dynamic performance in 2022. Increased costs of raw materials and production added to the continued inflation felt throughout the year. Health and hygiene awareness has…

USD 1,195
Country Report

Menstrual Care in Uzbekistan

Mar 2024

Menstrual care continued on a developing trend in Uzbekistan in 2023, driven by population growth in women of child-bearing age, along with an observable expansion of consumer education levels into regions where awareness and availability of female…

USD 1,195
Country Report

Menstrual Care in Uruguay

Mar 2024

Menstrual care in Uruguay witnessed a sharp decline in retail volume sales in 2023, with the category contracting for the second consecutive year. Uruguayans are still buying menstrual care products, but many consumers opted to buy these products at…

USD 1,195
Country Report

Menstrual Care in Taiwan

Mar 2024

Menstrual care in Taiwan saw a improved performance in current value terms in 2023. However, this was attributable to inflationary pressures, as rising raw material and supply chain costs, combined with a reduction in the number of promotional…

USD 1,195
Country Report

Menstrual Care in Cameroon

Mar 2024

Standard towels with wings continue to hold a dominant position in the menstrual care market in Cameroon in 2023, with a strong presence in both modern and traditional retailers. In addition to widespread availability, the category also benefits from…

USD 1,195
Country Report

Menstrual Care in Spain

Mar 2024

In 2022, the Spanish government took a step to address menstrual poverty by announcing a general tax reduction from 10% to 4% on all menstrual care products, which came into effect in 2023. However, despite these efforts, the category faced…

USD 1,195
Country Report

Menstrual Care in Turkey

Mar 2024

The year 2023 witnessed a notable surge in the volume sales of menstrual care products in Turkey, marking a modest yet significant rebound from the preceding year's decline. This growth was chiefly fuelled by the introduction of new and innovative…

USD 1,195
Country Report

Menstrual Care in Pakistan

Mar 2024

Menstrual care in Pakistan registered constant value growth, in spite of crippling inflation. However, volume sales fell slightly. Significant work is also being done by NGOs such as UNICEF to remove cultural taboos around menstruation and this is…

USD 1,195
Country Report

Menstrual Care in Malaysia

Mar 2024

Standard towels maintained their popularity in menstrual care in Malaysia in 2023, thanks to their affordable prices and good protection. Despite the rise in demand for added-value options in tissue and hygiene (eg eco-friendly products, etc.),…

USD 1,195
Country Report

Menstrual Care in Algeria

Mar 2024

In 2023, volume sales of menstrual care in Algeria recorded higher growth than the previous year as players in the market aimed to maintain reasonable prices despite inflation, which boosted demand. Healthy volume growth was also supported by…

USD 1,195
Country Report

Menstrual Care in Georgia

Mar 2024

In 2023, retail sales of menstrual care products in Georgia recorded substantial value growth. This value increase was largely driven by price increases, however, as volume growth was more muted. Inflationary pressures continued to be felt in the…

USD 1,195
Country Report

Menstrual Care in Ecuador

Mar 2024

In 2023, the menstrual care landscape in Ecuador showcased a fall in retail value sales while retail volume slowed. A decline in retail value was the result of consumers' increasingly cautious spending behaviour, with political instability and rising…

USD 1,195
Country Report

Menstrual Care in Denmark

Mar 2024

Menstrual care in Denmark was affected by high inflation. While the rate of inflation in 2023 was lower than in 2022 it was still relatively high for Denmark at the end of the review period. Higher input costs, such as material sourcing, labour,…

USD 1,195
Country Report

Menstrual Care in China

Feb 2024

Despite the overall economy rebound in 2023 with the lifting of pandemic restrictions and the resumption of offline activities, menstrual care continued its stable growth in 2023 as it is a very mature category in China with a high penetration rate…

USD 1,195
Country Report

Menstrual Care in Mexico

Apr 2024

Menstrual care saw both retail volume and current value growth in Mexico in 2023. In menstrual care, the aftermath of 2022’s inflation-heightened consumer price sensitivity compelled brands to engage in a promotional arms race within hypermarkets and…

USD 1,195
Country Report

Menstrual Care in Switzerland

Mar 2024

Demand for menstrual care in Switzerland continues to normalise in the post-pandemic era. Retail volume and value sales posted solid growth in 2023, with the latter fuelled in part by inflation and higher costs of raw materials and production. Since…

USD 1,195
Country Report

Menstrual Care in Ukraine

Mar 2024

In 2023, menstrual care experienced a decline in volume sales in Ukraine, primarily stemming from the departure of the female population from the country amid the ongoing war. While sales rose slightly in current value terms, this was primarily the…

USD 1,195
Country Report

Menstrual Care in Norway

Mar 2024

In 2023, menstrual care in Norway witnessed a notable increase in retail prices. This surge can be attributed to rising input costs for manufacturers and retailers, including expenses related to material sourcing, rental overheads, and salary…

USD 1,195
Country Report

Menstrual Care in Morocco

Mar 2024

In 2023, menstrual care in Morocco continued to show double-digit retail value growth, with positive retail volume sales. Ongoing growth was driven by changes in perception and growing awareness of menstrual care, alongside the expanding coverage of…

USD 1,195
Country Report

Menstrual Care in Lithuania

Mar 2024

In 2023, menstrual care in Lithuania demonstrated resilience, maintaining a stable performance despite challenges. Retail volumes remained consistent, reflecting the essential nature of sanitary protection products and their steady demand throughout…

USD 1,195
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