Over the forecast period, sanitary protection is projected to see healthy retail volume and value (constant 2022 prices) growth. The category is set to continue to benefit from a number of long-term trends in Tunisia.
Pantyliners, which is a relatively new category in Tunisia, is projected to see the highest retail volume and value (constant 2022 prices) CAGRs over the forecast period. With a growing and important presence in traditional and modern retail formats, Tunisian women have easy access to pantyliners.
While still niche, tampons is predicted to see positive retail volume and value (constant 2022 prices) growth. However, an obstacle to growth is that all tampons are imported, which makes them very expensive in comparison with locally manufactured sanitary protection products.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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