While discreetness and mobility are key areas of innovation for regular menstrual care products, more companies are seeking novel means of capturing a larger slice of the pie by improving product efficacy to align quality to higher, inflated values and price points. One such means is the improvement in promotion and latent growing popularity of night-use menstrual care products.
As women’s health becomes a widely discussed and less stigmatised topic, there has been greater openness in discussions on feminine care and hygiene, which has spearheaded innovations to improve menstrual skin health, including facial and vaginal care.
Menstrual care has been highly impacted by supply chain issues and related inflationary pressures during the pandemic, with products such as tampons being made primarily out of cotton and rayon, two materials that have been in high demand for personal protective equipment throughout the pandemic. For tampons, prices have increased for applicator components such as plastic as well.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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