Menstrual care is witnessing a notable shift towards sustainable materials, driven by consumer demand for healthier and eco-friendly options. Brands are increasingly exploring alternatives such as organic cotton, hemp, bamboo, and seaweed, aiming to address both environmental concerns and consumer preferences.
The menopausal demographic represents a significant and often overlooked segment within menstrual care. With advancements in FemTech, there's a growing opportunity to cater to the unique needs of menopausal individuals.
Despite recent challenges posed by the COVID-19 pandemic and economic fluctuations, menstrual care in Canada is poised for sustained growth in the long term. Factors such as population growth, rising incomes, and increased awareness of menstrual health are expected to underpin the category's healthy expansion.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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