Both retail volume and value sales (at constant 2022 prices) of sanitary protection are expected to increase over the forecast period. In particular, retail volume growth is expected to be driven by pantyliners and slim/thin/ultra-thin towels with wings, as local consumers increasingly search for more discreet sanitary protection methods that are less bulky, while still providing adequate protection.
As local consumers continue to change the way they purchase goods, sustainability will remain a significant factor influencing their decisions, including for sanitary protection. To conserve natural resources, leading players are expected to collaborate to create recycled and sustainable sanitary protection.
While holding low share overall, tampon awareness and usage is set to gain further momentum in the United Arab Emirates over the forecast period. Tampon volume sales have been consistently increasing, primarily due to the growing number of expatriates and tourists visiting the nation.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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