Sanitary protection is predicted to decline in volume sales over the forecast period. While the female population of menstruation age is predicted to stabilise, many will switch to reusable products such as menstruation cups and pants, which will have a negative effect on volume sales.
Towards the end of the review period, many municipalities focused on solving the nappies/diapers/ pants waste because of their bulky nature. A few municipalities also began offering special waste collection not only for diapers/nappies but also sanitary protection and adult incontinence products as these products are similar in nature.
Established brands such as Always and Libresse have already incorporated sanitary protection made from 100% organic cotton and have invested in products that are free from fragrances. Some brands have also concentrated on launching different sizes or the use of alternative materials such as bamboo.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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