During the forecast period, it is anticipated that the value growth (at constant 2022 prices) of sanitary protection will recover and turn positive, although it will slow down over the course of the next five years. At the same time, volume sales growth is expected to be lower compared to the previous five-year period on average.
A continuously ageing population is resulting in a decreasing need in sanitary protection as fewer women still menstruate. The emergence of contraceptive methods that partially lead to the cessation or significant weakening of periods further decreases the demand and necessity for sanitary protection.
The competitive landscape for sanitary protection is expected to continue to be dominated by a small number of major players, particularly in terms of mass sales. Although there may be some new entrants, they are likely to remain niche players and have only a limited impact on the market share of established manufacturers like Procter & Gamble Switzerland Sarl and Johnson & Johnson AG.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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