Inflation has led to significant increases in unit prices for sanitary protection products, as the prices of raw materials have risen. The unit prices of sanitary protection products are expected to continue to escalate in the forecast period, which will drive current value growth, even though volume sales are set to decline.
There was a huge public issue in South Korea in 2017, that cancer-causing components were found in many sanitary towels. Most of the products distributed in the market turned out to contain carcinogens, and the issue led to public rage.
Femtech is gaining traction worldwide, and South Korea is no exception, emerging over the past few years in the country. Femtech, which is an abbreviation of female technology, is a relatively new market with immense potential, in that half of the world’s population is women.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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