The recent and sharp rise in inflation has resulted in increased unit prices for the majority of essential items, including sanitary protection. This comes at a time when many South Africans lack access to sanitary protection.
Demand for sanitary protection is expected to steadily grow over the forecast period, driven primarily by the recovery of the South African economy. As the local economy was negatively impacted by rising inflation, many consumers chose to make their towels and tampons last longer to save money.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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