Little innovation, high contraception levels, limited players in the market and an ageing population resulting in a shrinking consumer base of women aged 12-54 years are all expected to impact category growth over the forecast period. Pantyliners should present the best growth opportunity going forward, whilst the expected replacement for more natural and sustainable materials over the coming years could support some category dynamism.
Further growth of private label is expected in general during the course of the forecast period due to the investment of the main retailers in the country, with its improved quality and innovation set to result in share gain. This is also expected to be evident in sanitary protection, particularly in pantyliners, but also in towels, as prices rise and consumers search for more affordable options.
Despite rising environmental concerns and the noticeable increase in the availability of reusable options for menstruation, such as reusable pants and cups, convenience remains paramount for most users, therefore these products are expected to have limited impact on disposable options over the next five years.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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