High inflation rates led to significant increases in unit prices for sanitary protections products in 2022, which has been the key driver of value sales growth. The various commercial banks and the RBNZ are forecasting that inflation levels are likely to stay above the targeted 2% rate in 2023 before easing off from 2024 onwards.
Interest rates are likely to remain at elevated levels over the forecast period, and while inflation levels are expected to ease, the cost-of-living pressures that have influenced the category in 2022 are likely to remain in place over the early stages of the forecast period. In other tissue and hygiene categories, such as nappies, the major supermarket retailers have enhanced their private label offering, repositioning them at mid-priced points and positioning them as offering quality products at lower prices.
Sustainability and the use of environmentally friendly material is expected to become of increasing importance to local consumers over the forecast period, with it being of importance to those who are mindful of the impact of their consumption on the environment. While innovation has been observed within reusable products, the trend is expected to further expand over the forecast period.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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