Price concerns are set to shape demand trends in sanitary protection in the short to medium term. Sanitary protection is projected to see modest, but consistent retail volume growth in the forecast period, supported by the anticipated rise in the 12-54-year-old female population.
There remains room for niches to grow as consumers become more aware of hygiene and environmental care. The increasing use of intimate wipes and intimate/washing shampoos is a trend that is set to continue across the forecast period.
Innovative products featuring eco-friendly attributes are anticipated. During the last months of 2022, Kimberly-Clark launched an innovative product line called Kotex Cero.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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