Sanitary protection will see steady volume growth in the forecast period as demand for these essential products remains solid. Nevertheless, this is a saturated and competitive category which will result in a slowdown in value growth as the forecast period progresses.
The share of slim/thin/ultra-thin towels with wings will grow in the forecast period as the availability of standard towels with wings and standard towels without wings declines. The slim/thin/ultra-thin towels with wings offer a number of advantages to women, such as comfort, odour neutralisation, improved leak protection, and less visibility when worn through clothing due to their thin structure.
Tampons showed the second fastest growth in 2022 as a growing number of women chose to use these convenient and discrete tampons when exercising. Manufacturers heavily promote the use of tampons for active lifestyles, which has had a positive effect on sales development.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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