Sanitary protection will continue to see strong grow over the forecast period, underpinned by Kenya’s young female population. Demand will also be driven by rising awareness of menstrual health spearheaded by various government and non-governmental initiatives.
Growing preference for slim/ultra-thin sanitary towels and a shift away from standard towels will drive category growth, as manufacturers seek to expand product portfolios. Product choice will widen as players target specific demographic groups and offer variations in menstrual flow/intensity, as well as smaller pack formats.
As consumer awareness of sanitary protection grows, innovation will be guided by growing demand for health-promoting products, manufactured using natural products and which are chemical free. Always Cotton and Molped sanitary protection products are leading in this area, positioning their brands as using safe production methods, non-dye processes and natural cotton.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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