if inflation continues to rise at pace, it may stymie innovation and consumers will not be prepared to pay more for value-added benefits. As a result, standard towels with wings will continue to account for most value sales and products such as tampons will lose out.
Sanitary protection will register healthy constant value and volume growth over the forecast period, with an increasing population and its positioning as an essential product maintaining volume sales. However, if inflation continues to rise at pace, consumers are expected to be price sensitive.
While price will continue to be the main driver of value sales over the forecast period, consumers will also increasingly be more environmentally conscious. As a result, products such as menstrual cups, which are reusable, could potentially have an opening, though education would be needed about their use.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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