Sanitary protection will continue to register healthy growth in both volume and current value growth constant 2022 prices) over the forecast period. Demand be driven by increased education levels and higher disposable incomes amongst female consumers, especially in the country’s urban areas, where middle-class consumers are beginning to shift their preferences from basic sanitary products to more advanced, sophisticated purchases.
Slim/thin/ultra-thin towels with wings is expected to be the most dynamic in terms of growth over the forecast period, as players continue to promote these products as being more comfortable than standard towels, whilst offering the same level of protection. Slim/thin/ultra-thin towels will be particularly attractive to teenage girls or younger women, who are more active and value the discreet nature of these products.
Sanitary waste has been a long-standing problem in Indonesia, which lacks a proper waste management infrastructure. With usage of sanitary products increasing in the country, a growing number of these items, which typically contain plastics, are making their way to landfills, rivers and oceans.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!