According to the most recent National Family Health Survey (NFHS) conducted by the Union Health Ministry in 2019-2020, approximately 50% of women between the ages of 15 and 24 years still use cloth as a form of sanitary protection, despite numerous government initiatives to increase the use of packaged retail options. This suggests that there is still a considerable distance to travel to increase knowledge of menstrual hygiene and the adoption of sanitary protection in India.
Procter & Gamble’s Whisper is one of the most popular and widely-used brands of towels in India, followed by Johnson & Johnson’s Stayfree. These global brands have been enjoying significant share in the local market for many years.
Sustainability is becoming an increasingly important topic of discussion in India. There have been growing efforts to raise awareness and promote sustainable development in the country.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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