The fact that many local consumers are not particularly knowledgeable about alternative sanitary protection will remain one of the main obstacles to its development. First and foremost, unlike single-use sanitary protection such as towels, alternative products are rarely available in formal channels such as schools.
Apart from convenience, local consumers are also conscious of the safety attributes of sanitary protection. Traditional products such as towels and tampons are often highlighted in the media for containing potentially toxic chemicals such as dioxins.
Retail e-commerce was one of the fast-growing distribution channels for sanitary protection during the pandemic, with many local consumers increasingly comfortable making online purchases while also utilising free delivery services. In the post-pandemic era, the demand for convenience and customisation offered by the online shopping experience is likely to remain relevant.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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