Sanitary protection will register muted constant value growth over the forecast period, due to long-term population decline, which will significantly impact the performance of sanitary protection. Demand for sanitary protection will be maintained due to the essential nature of these items.
Intimate wipes is set to remain the most dynamic product range within sanitary protection, followed by pantyliners which is increasingly popular sanitary protection product format and is set to remain so over the forecast period. Tampons will see something of a recovery at the start of the forecast period, before volume and value growth tapers off.
Price will continue to be the main driver of value sales over the forecast period. Slim/thin/ultra-thin towels with wings were very popular over the review period, as consumers economised amidst higher inflation and uncertainty.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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