Moving forward, sanitary protection is expected to continue to suffer pressure from reusable period care products such as period underwear and reusable pads, leading to an accelerating retail volume decline over the forecast period, with current value sales also struggling to remain in positive territory. The number of reusable period care products available is expected to continue to expand over the forecast period, with an increasing number of new entrants entering the market.
Although reusable sanitary products are becoming more common, it is expected that disposable towels will remain the mainstream product for period care. Slim, thin, and ultra-thin towels will continue to be popular due to the convenience and discretion they provide women who want to feel confident and fresh during their periods.
In today’s world, women’s health is not only a matter of medical care, but also a reflection of social values and cultural norms. As more women demand respect, recognition, and empowerment in all aspects of their lives, brands need to align their strategies with these expectations and aspirations.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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