Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​
Retail adult incontinence in Australia experienced minimal retail volume growth and solid single-digit current value growth in 2023, driven by various factors, including an ageing population, rising consumer awareness, and a greater variety of…
Looking at the performance of retail adult incontinence in Japan in 2023, current value growth was underpinned by price increases. The overall category saw a double-digit increase in the average unit price in current terms, which turned the low…
Thailand's demographic landscape is undergoing a significant transformation with its population undergoing a period of rapid ageing. This demographic shift is proving to be a pivotal factor in driving demand for retail adult incontinence products.…
Retail adult incontinence saw significant current value growth in Israel in 2023. The price increases in retail adult incontinence products at the end of 2022 and in 2023 had a moderating effect on the category’s dynamic volume growth, as, in the…
The growth of retail adult incontinence in Norway in 2023 continues to be predominantly driven by the ageing population. Factors such as increased awareness, improved availability through grocery retailers, reduced stigma surrounding incontinence,…
Both the volume and the value sales of retail adult incontinence registered a solid rebound in 2023, thanks to the lifting of pandemic restrictions and the resumption of offline activities. With the frequency of going out and travel back to normal,…
In 2023, retail adult incontinence saw another year of high single-digit retail volume and current value growth in India, primarily due to the nation’s ageing population and lifestyle-associated health problems. The pandemic and resultant lockdowns…
The demand for retail adult incontinence in Germany, comprising both light and moderate/heavy options, continued to grow in 2023. This growth trajectory can be attributed to factors that include an ageing population and the growing prevalence of…
Retail adult incontinence demonstrated growth in Ukraine in 2023, fuelled by multiple factors, including a rise in the number of individuals affected by illness and injuries due to the war, increased awareness of the convenience of these products,…
The landscape of retail adult incontinence in Lithuania witnessed significant shifts in 2023, largely influenced by changes in prescription (Rx) pricing and consumer preferences for lighter incontinence options. Retail sales of adult incontinence…
The surge in demand for light adult incontinence products in 2023 is indicative of a broader trend towards greater awareness and acceptance of these solutions. This trend mirrors the growing acceptance observed toward the end of the review period,…
As in other categories, retail adult incontinence in Denmark was affected by higher product prices at the end of the review period. Higher manufacturer and retailer input costs, for example, increased operating costs, such as material sourcing,…
In 2023, retail sales of adult incontinence products recorded substantial value growth. This growth was largely driven by price increases, as inflationary pressures continued to be felt in the country. The Bolivian market for adult incontinence…
In 2023, retail adult incontinence in Colombia registered a slowdown in retail volume terms compared to the COVID-19 years. Despite this, retail volume sales exceeded the volume rates recorded in 2019. However, price increases, although smaller…
In 2023, both light and heavy incontinence categories experienced moderate growth in Argentina, albeit driven by different factors. Light incontinence products tend to exhibit a more volatile sales cycle, influenced by external factors such as…
Retail adult incontinence in Uruguay was subject to an increase in small-scale smuggling, but to a much lesser extent than other tissue and hygiene categories. Typically, the most smuggled products are those sold in a relatively small and…
Retail adult incontinence remains a taboo topic in Serbia as people do not like to discuss incontinence problems, even with their relatives and friends. In general, retail volume sales are stimulated by the ageing population in Serbia, which already…
Retail adult incontinence in Romania witnessed a notable surge in sales during 2023, reflecting a robust upward trajectory fuelled by heightened consumer awareness. As societal perceptions surrounding incontinence products continue to evolve, there…
In 2023, demand for retail adult incontinence continued to rise in Morocco, leading to double-digit retail value and volume growth. This strong performance was driven by rising awareness of the products, partnered with ongoing ageing in Morocco,…
Italy’s ageing population continued to support value sales in retail adult incontinence in 2023. Here we also note cross-category trends which focus on wellbeing and helping to enhance the quality of consumers’ lives and their overall holistic…