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Julia is a Research Analyst based in Euromonitor's Chicago office.
Julia conducts research across the beauty and personal care, consumer health, and eyewear industries. She leverages data, local insight and market understanding to drive analysis, for publication in Euromonitor's flagship country reports and regional briefings. Prior to Euromonitor, Julia worked as a legislative assistant with the Massachusetts House of Representatives and a private multinational agricultural firm. These formative experiences gave her valuable insight and an ongoing passion for global sustainability, climate and developmental research. She also has academic experience in International Relations, focusing on geopolitical analysis.
Underpinned by rising wellness demand, menstrual care has witnessed a consumer shift towards holistic self-care in recent years, with products and services offering security and comfort across targeted use occasions gaining favour.
Today’s male beauty consumers are informed and sophisticated, bolstered by dynamic sociocultural influences that are transforming gendered beauty norms. Self-care narratives driven by a digital pulse in social media education are encouraging more men to invest in and expand their skincare routines. As younger generations lead the push to normalise skincare practices for men, companies will need to continue brand-building online to reach an increasingly digital male consumer.
After re-evaluating their priorities during the pandemic, consumers continue to invest in taking care of themselves; both their bodies and minds. This impacts the way they consume and the products they use, opening new opportunities for brands that innovate and release products and services promoting body positivity, sustainability and simplicity that create a feeling of comfort and enhance the mood.