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Fflur Roberts

Fflur Roberts Industry Manager - Luxury Goods

london

English, French, German, Welsh

Kindness is free, so is love, breathing, empathy, forgiveness (and exercise!). Do all of these things, no matter how big or small, and the ripple effect will create awe in all of us.

About Fflur

Fflur is Head of Luxury Goods at Euromonitor International.

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Expertise

Joining the company in 2000, Fflur now manages the global research programme for the luxury goods industry. She has direct responsibility for the content and quality of Euromonitor’s luxury goods research, which provides strategic analysis of the global market and in-depth coverage of the industry in 32 countries worldwide. With Fflur at the helm of Euromonitor’s luxury goods research the company was awarded Luxury Researcher of the Year 2016 by global media company Luxury Daily and in 2017 she was on the Luxury Women in Business to Watch list. She has written extensively in the field of business and luxury and has authored numerous strategic reports. She is frequently referenced in international press and media on the luxury business and has addressed luxury leaders at many leading conferences around the world. More recently, Fflur was a co-author for The Oxford Handbook of Luxury Business (Oxford University Press) which was published in 2022.

Recently Published Work

Article

Meet the New Luxury Travel Seeker: Discerning, Digitally Savvy and Diverse

Caroline Bremner

Caroline Bremner

14 Feb 24

In Euromonitor’s Voice of the Consumer: Travel Survey, the future traveller is represented by eight different segments in terms of travel preferences, behaviours and values in 2023. Among the list are Luxury Seekers, defined as frequent travellers taking at least two international leisure trips per year, who seek quality products and services, think it is important that others see them doing well, and believe that it is important to spend money on experiences.

Article

Five Ways Gen Z is Transforming Luxury and Fashion

Fflur Roberts

Fflur Roberts

31 Oct 23

While Gen Z will arguably be one of the most important consumer groups in the medium term as these consumers gain purchasing power, they will also form the backbone of economic growth and consumption in luxury goods and fashion in the next 10 years. Indeed, teamed with millennials, Gen Z-ers will drive global economic growth over the next decade and encourage business transformation.

Article

全球奢侈品复苏,不想靠中国了

Fflur Roberts

Fflur Roberts

18 Aug 23

随着全球经济面临增长放缓和高通胀,奢侈品企业和消费者所面临的挑战和不确定性正在升级。中国客群的回归大大提振了奢侈品业,但单一客源的限制也令其苦恼。欧睿国际总结了2023年奢侈品行业的三大趋势,解读其复苏之旅。

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