The growing popularity of plant-based/natural ingredients has been seen, including ginseng, goji berries, and cordyceps, given the continued shift towards plant-based/vegan diets. Given the increased focus on stress relief and mental health, adaptogenic supplements are expected to keep increasing in dietary supplements, with herbs/natural substances that can help the body adapt to stress including turmeric, ashwagandha, schisandra, reishi mushroom, etc.
Aligned with the increasing demand for and use of dermocosmetics and ingredient-led beauty in Singapore, a growing demographic is looking to adopt nutricosmetics, or beauty-positioned supplements, as skin care also becomes a concern in their dietary intake. For example, Crystal Tomato is a home-grown Singapore brand which carries out extensive advertising in the business and shopping districts.
According to Euromonitor International’s Voice of the Consumer: Health and Nutrition survey 2023, 15% of respondents reported either “extreme” or “high” stress levels in Asia Pacific in 2023. There is an emerging demographic in Asia Pacific experiencing chronic stress, especially given consistent financial insecurity coming from the inflated cost of living and record high housing prices.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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