As consumers face difficult financial situations and the pandemic's impact diminishes, budget constraints are likely to prompt a shift toward essential items. This translates to a reduced allocation of disposable income for preventive health products, including dietary supplements.
The growing trend towards veganism and organic products will contribute to the growth of dietary supplements over the forecast period. Since a vegan diet can sometimes lead to lower levels of nutrient intake, such as calcium, iron or protein, dietary supplements are seen as a way to increase intake of such nutrients.
NGOs and schools are actively raising awareness about the significance of a balanced diet, and collaborating with community-based hospitals in Kenya to emphasise the importance of vitamins, calcium and protein. Despite these efforts, not everyone understands their significance, and affordability remains a challenge, particularly in rural areas.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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