Sales of dietary supplements are expected to continue recording steady and stable value growth (at constant 2023 prices) over the forecast period, backed by an increasingly health conscious population. However, there are also concerns about the impact of external factors such as an ageing and declining population, which will make it important to develop products to expand the customer base.
Dietary supplements that do well in China also often benefit domestic sales when Chinese tourists visit Japan. Fancl Corp, for instance, has reported that its Naishi Support and Calolimit brands, which are doing well in China, are also performing well in Japan as demand from inbound tourists is on the path to recovery in 2023.
Dietary supplements has historically achieved success in Japan through direct selling, but tighter regulation of sales methods in recent years is likely to accelerate a shift towards alternative distribution channels. Amway Japan, for example, has also started selling its products through e-commerce platforms such as Amazon, although direct selling still remains the main source of its revenue.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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