Since the waning impact of the pandemic in South Africa, many local consumers have shifted back from purchasing online towards purchasing in bricks-and-mortar stores. Many of them have also returned to doing either their weekly or monthly grocery shopping closest to their nearest shopping centre.
One of the biggest concerns within the fashion industry in South Africa is ensuring inclusive sizing for women. Women in South Africa with fuller figures often find it difficult to purchase plus size womenswear from physical stores.
Local consumers are becoming increasingly aware of the environmental impact that apparel and footwear production can have. For many consumers, affordability and value for money is not the only factor they consider when purchasing apparel items.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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