The Danish economy will gain pace in the forthcoming years, aided by its low unemployment rate, and the much lower inflation rate seen in 2022 and the early part of 2023. Consumer spending is expected to return to more normal levels from 2024 onwards, with womenswear seeing moderate retail volume and value growth over the forecast period.
Danish women will continue to become more aware and concerned over the environmental impact of their apparel shopping habits in the forthcoming period. This will fuel the development of Denmark’s growing circular economy, with more second hand stores appearing in the country.
E-commerce will remain the fastest growing distribution channel over the forecast period, with competition in this channel expected to intensify. While price will remain an important factor, other elements such as customer service, free delivery and returns, will become increasingly important for consumers.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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