Womenswear in Norway

November 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Womenswear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Womenswear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Womenswear in Norway report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Womenswear in Norway?
  • Which are the leading brands in Norway?
  • How are products distributed in Norway?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Womenswear in Norway?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Womenswear in Norway - Category analysis

KEY DATA FINDINGS

Value sales receive a boost from inflation and rising prices, but volume sales decline
Post-pandemic consumer behaviour favours a return to occasional and formal womenswear
E-commerce remains essential to category performance in 2023
Growth likely to be hindered somewhat by category maturity and intense discounting activity over the forecast period
Internet retailing will remain a key feature of womenswear in Norway
Increased sporting activity will boost growth in women’s sportswear in the years ahead
Table 1 Sales of Womenswear by Category: Volume 2018-2023
Table 2 Sales of Womenswear by Category: Value 2018-2023
Table 3 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 4 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Womenswear: % Value 2019-2023
Table 6 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 7 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 9 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
Table 13 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 14 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 15 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 16 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028

Apparel and Footwear in Norway - Industry Overview

Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 19 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 25 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Womenswear

  • Women's Nightwear
      • Economy Women's Jeans
      • Standard Women's Jeans
      • Premium Women's Jeans
      • Super Premium Women's Jeans
      • Women's Dresses
      • Women's Jackets and Coats
      • Women's Jumpers
      • Women's Leggings
      • Women's Shirts and Blouses
      • Women's Shorts and Trousers
      • Women's Skirts
      • Women's Suits
      • Women's Tops
      • Other Women's Outerwear
  • Women's Swimwear
  • Women's Underwear

Womenswear

This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.

See All of Our Definitions
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Womenswear research and analysis database.

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