Womenswear will continue to expand during the forecast period, with current retail value sales projected to exceed pre-pandemic levels by 2024. Growth will be boosted by the proliferation of international fashion brands, which will connect with their customers via online and offline channels.
The forecast period is likely to see an increase in the number of collaborations between womenswear brands and popular licensed characters, as the leading players seek to attract more consumers. One notable example of this trend is Mattel’s Barbie, which inspired a number of collections in 2023, following the release of the blockbuster film starring Margot Robbie as the eponymous doll.
During the forecast period, sustainability will continue to be a key focus within womenswear, as manufacturers, responding to consumer concerns about the environmental and social impact of the fashion business, adapt their collections to include items made from recyclable or recycled fabrics. H&M, for example, has introduced what has been billed as the ‘next generation’ of sustainable denim, made from Circulose and Tencel lyocell, derived from discarded cotton clothing and wood pulp, respectively.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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