Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
Video games in Thailand significantly outperformed traditional toys and games in retail value sales and growth terms in 2023, continuing the trend witnessed during the review period. Interest spiked in the wake of the Coronavirus (COVID-19) pandemic.…
In 2023, video games in Spain saw a significant shift in the static console market after years of negative growth. Nintendo Switch had previously dominated, but this changed with the resolution of stock issues for PlayStation (PS). The introduction…
Video games was the big winner in France in 2023, supported by the significant rebound in video games hardware sales, which successfully resolved supply chain challenges previously encountered with static consoles. Moreover, a surge in volume sales…
Video games in Germany continued to record positive growth in 2023 as the trend for gaming remained prevalent, ensuring value sales remained significantly higher than pre-pandemic levels. The category has acquired a huge number of gamers in Germany,…
Video games in Romania continued to experience dynamic current value growth in 2023. On the one hand, the improving technological infrastructure in the country and the rising popularity of gaming across all age groups were key positive factors. On…