Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
Video games in India maintained its strong growth trajectory in current value terms in 2023, although the rate of increase slowed compared with 2022, due to factors such as economic uncertainty, inflation, and greater mobility outside the home.…
Video games in South Africa continued to see strong growth in retail current value terms in 2023. Video games hardware saw the strongest increase, with the category continuing to benefit from the dynamic growth of the next-generation consoles…
As video games in Switzerland benefits from a good and growing following for gaming (around 60% of Swiss consumers play video games at least occasionally), retail current value sales continued to rise strongly in 2023. The motivations for gaming…
Video games in Germany continued to record positive growth in 2023 as the trend for gaming remained prevalent, ensuring value sales remained significantly higher than pre-pandemic levels. The category has acquired a huge number of gamers in Germany,…
2023 was a great year for video games in Sweden which was mainly thanks to the successful launch of several highly popular video games titles such as Hogwarts Legacy, Baldur’s Gate 3 and Zelda. Subscription rates also rose with many gamers seeing…