Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults’ childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate additional revenues…
The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…
Sales in traditional toys and games in France remained in a negative slump in 2023, as the category continues to struggle with inflationary pressures and consumer price-sensitivity. Added to which, demographic factors are also playing a part in…
In 2023, value sales of traditional toys and games in Germany continued to decline, as the post-pandemic effect lingered. German consumers’ general reluctance to purchase non-essentials, not considered urgent or necessary for the purpose of saving…
Consumer demand for traditional toys and games continued to decline in Italy in 2023, as the tough economic climate in Italy and high costs of living forced families to reign in expenditure. Games and puzzles and plush registered the best performance…