Toys and Games

In spite of continuing high inflation in Turkey, traditional toys and games registered healthy current value growth. The best performing segment was dolls and accessories and this was in part boosted by the launch of the Barbie movie in summer 2023.…

In 2023, there was a surge in the popularity of traditional toys that appealed not only to children but also to adults in Ukraine, particularly in the construction category. This surge was primarily fuelled by the relaunch of LEGO Ukraina TOV in…

During 2023, despite economic contraction and very high inflation, video games in Argentina managed to post sales growth, both in current and constant value terms, as children continued to migrate to video games, away from traditional toys and games.…

Contrary to traditional toys and games, video games in Australia maintained strong double-digit growth in 2023, driven mainly by digital games. Unlike traditional toys, video games is far from reaching maturity in the local market as the category…

Despite the economic scenario, video games in Brazil continued to grow in current value terms in 2023. Static consoles maintained retail volume and value growth as prices decreased. During the early launch phase of the current static console…

In 2023, video games in Canada experienced marginal growth following a decline in 2022 driven by the post-pandemic environment. While video games hardware witnessed volume declines, video games software, particularly digital formats, saw positive…

In 2023, video games in China exhibited a strong rebound, with a double-digit growth rate in current value terms. This resurgence can be attributed to several key factors. First, the normalisation of new game licenses in 2023 injected new vitality…

Video games was the big winner in France in 2023, supported by the significant rebound in video games hardware sales, which successfully resolved supply chain challenges previously encountered with static consoles. Moreover, a surge in volume sales…

Video games in Germany continued to record positive growth in 2023 as the trend for gaming remained prevalent, ensuring value sales remained significantly higher than pre-pandemic levels. The category has acquired a huge number of gamers in Germany,…

Static consoles in Hong Kong recorded further growth in 2023, supporting leading brand Nintendo Switch. This was due to the commercial success of popular game titles such as Pokémon: Scarlet and Violet, and Animal Crossing: New Horizons, which have…

Video games in India maintained its strong growth trajectory in current value terms in 2023, although the rate of increase slowed compared with 2022, due to factors such as economic uncertainty, inflation, and greater mobility outside the home.…

Video games in Indonesia saw an improved performance in 2023, when compared to the previous year. However the rate of current value growth remained significantly below the heights achieved in 2020 and 2021, largely due to individuals returning to…

Static consoles were a key driver of value growth in video games in Italy during 2023, as there had been a delay in product deliveries to Italy during and after the COVID-19 pandemic. Existing console brands are still perceived as relatively new by…

Video games in Japan saw slow current value growth in 2023, with growth driven by video games hardware. Thanks to PlayStation 5 finally seeing a significant boost to its sales, this category saw a double-digit current value increase in 2023. Sony…

Overall, video games saw current value growth in Malaysia in 2023. Sony’s PS4 and PS5 contributed to significant volume sales in static consoles in 2023, with sales supported by PS5 stock availability and also the availability of the newer version,…

In 2023, a key driver of retail volume and value growth of video games in Mexico remained the creation of new titles. Such novelties have proven to be successfully in enticing consumers to make new purchases, while they also encourage in-game…

Robust sales continue for video games in Poland in 2023, showing ongoing resilience despite inflationary pressures. That said, economic uncertainty has resulted in consumers becoming more selective in their purchases, prioritising value and quality.…

Video games in Romania continued to experience dynamic current value growth in 2023. On the one hand, the improving technological infrastructure in the country and the rising popularity of gaming across all age groups were key positive factors. On…

Video games in Singapore maintained dynamic, although slower, current value growth in 2023, with stronger growth for video games software than hardware. In light of the relentless pace of life in Singapore, consumers are increasingly drawn to games…

Video games in South Africa continued to see strong growth in retail current value terms in 2023. Video games hardware saw the strongest increase, with the category continuing to benefit from the dynamic growth of the next-generation consoles…