Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
Contrary to traditional toys and games, video games in Australia maintained strong double-digit growth in 2023, driven mainly by digital games. Unlike traditional toys, video games is far from reaching maturity in the local market as the category…
Despite the economic scenario, video games in Brazil continued to grow in current value terms in 2023. Static consoles maintained retail volume and value growth as prices decreased. During the early launch phase of the current static console…
In 2023, video games in Canada experienced marginal growth following a decline in 2022 driven by the post-pandemic environment. While video games hardware witnessed volume declines, video games software, particularly digital formats, saw positive…
In 2023, video games in China exhibited a strong rebound, with a double-digit growth rate in current value terms. This resurgence can be attributed to several key factors. First, the normalisation of new game licenses in 2023 injected new vitality…
Video games was the big winner in France in 2023, supported by the significant rebound in video games hardware sales, which successfully resolved supply chain challenges previously encountered with static consoles. Moreover, a surge in volume sales…