Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
Q1 2021 forecast update broadly aligns with the forecast review conducted in November of 2020, as pace of recovery also follows macro-economic trends in some of the key developing regions. While China is expected to see healthy rebound in 2021,…
After the spike in demand seen during the pandemic, particularly 2020, sales of toys and games recorded a marked decline in Western Europe in 2022. Most country markets were impacted by high inflation and the consequent pressure on local consumers’…
In 2023, toys and games in Ukraine witnessed a significant increase in value, with video games hardware emerging as the primary driving force behind this growth. Several factors contributed to this notable upswing. Firstly, there was a discernible…
In terms of toys and games in Turkey in 2023, though current value sales increased, constant value sales fell. While inflation eased, it continued to be in the high double-digits, and this cut into profit margins. After the elections of May 2023,…
In 2023, overall toys and games in the US saw a slight current value decline. However, whilst video games saw insignificant growth, traditional toys and games saw a notable decline. The decline for traditional toys and games reflected a category…