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Toys and Games

Market research on the toys and games industry. Standardised and ...

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.

 
Country Report

Toys and Games in China

May 2024

Following the decline during the pandemic and lockdown period in 2022, a current value resurgence was witnessed for toys and games in China in 2023, with growth for both traditional toys and games and video games. The lifting of lockdown policies…

USD 2,450
Country Report

Toys and Games in Turkey

May 2024

In terms of toys and games in Turkey in 2023, though current value sales increased, constant value sales fell. While inflation eased, it continued to be in the high double-digits, and this cut into profit margins. After the elections of May 2023,…

USD 2,450
Country Report

Toys and Games in Brazil

May 2024

With the easing of inflation and the full reopening of the country, toys and games in Brazil registered strong current value growth in 2023. Both traditional toys and games and video games saw growth, although video games saw a much stronger…

USD 2,450
Country Report

Toys and Games in Mexico

May 2024

In 2023, the performance of toys and games in Mexico was significantly influenced by the first full year of the reopening of society. This saw Mexican consumers return fully to out-of-home work and social lifestyles, getting together with friends and…

USD 2,450
Country Report

Toys and Games in Malaysia

May 2024

The toys and games market witnessed current value growth in Malaysia in 2023. Construction and action figures were the two largest categories in traditional toys and games, with action figures proving to be a key growth driver during the year. IP…

USD 2,450
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