Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
Traditional toys and games in Thailand saw a slight increase in retail current value sales in 2023, although this equated to a marginal drop overall at constant 2023 prices. This reflected the tendency of new generations of younger consumers to seek…
In 2023, the overall growth in retail value sales for traditional toys and games in Canada saw a decline, reflecting the impact of inflation on consumer spending habits. Categories like games and puzzles, which experienced a surge in demand during…
Driven by the easing of inflationary pressures and the good performances of the largest categories, traditional toys and games in Brazil registered strong current value growth in 2023. In particular, games and puzzles managed to expand its customer…
Value sales for traditional toys and games in Argentina continued to be significantly lower than for video games in 2023, with the gap widening even further, and with all products seeing constant value sales falling. Continuing soaring inflation…
Toys and games in Thailand experienced a slowdown in retail value growth in 2023, amid factors like a gradually slowing birth rate and falling 0-14-year-old population and economic pressures in an inflationary climate. Video games continued to…
Traditional toys and games in Canada faced a challenging landscape in 2023, marked by declines across most categories as consumers tightened their belts amidst rising living costs. However, amidst the downturn, certain categories showed resilience.…
With the easing of inflation and the full reopening of the country, toys and games in Brazil registered strong current value growth in 2023. Both traditional toys and games and video games saw growth, although video games saw a much stronger…
Argentina toys and games continued to be impacted by the economy facing severe difficulties in 2023, with the country’s inflation rate being one of the highest in the world and continuing to climb and reaching three digit figures. As such, though…
In 2023, video games in the United Arab Emirates recorded further dynamic growth, with winners and losers emerging in various categories. Among the fastest performers were AR/VR headsets and hand-held consoles, driven by the release of upgraded…
In 2023, video games in South Korea experienced a notable current value decline. This turnaround, after years of growth, was propelled by various factors, foremost among them being the waning impact of COVID-19, which led to a resurgence in outdoor…
In 2023, traditional toys and games in the United Arab Emirates recorded significant value growth, driven by several key factors. Products incorporating advanced technologies such as artificial intelligence (AI) and catering for the rising demand for…
After seeing a fairly steep decline in 2022, traditional toys and games in South Korea saw a further small fall in sales in current value terms in 2023. Only half the categories within traditional toys and games showed growth in 2023, with just four…
In 2023, toys and games in the United Arab Emirates continued to experience a significant transformation, shaped by evolving consumer preferences, technological innovations, and socioeconomic factors. Prior to the review period, the share of…
After many years of growth, in 2023 toys and games in South Korea witnessed a notable current value decline, with traditional toys and games seeing only a slight fall in sales, and video games a stronger decrease. Toys and games witnessed a decrease…
Video games in the UK returned to value growth in 2023, following a marginal decline the previous year. The category experienced a surge in growth during the pandemic as many local consumers turned to video games as a form of entertainment when they…
Video games continued to outperform traditional toys and games in 2023, with the category continuing to record healthy growth in current value terms despite the challenging market conditions. Nonetheless, the picture varied between the performance of…
In 2023, video games in Spain saw a significant shift in the static console market after years of negative growth. Nintendo Switch had previously dominated, but this changed with the resolution of stock issues for PlayStation (PS). The introduction…
Video games in Singapore maintained dynamic, although slower, current value growth in 2023, with stronger growth for video games software than hardware. In light of the relentless pace of life in Singapore, consumers are increasingly drawn to games…
In 2023, a key driver of retail volume and value growth of video games in Mexico remained the creation of new titles. Such novelties have proven to be successfully in enticing consumers to make new purchases, while they also encourage in-game…
Overall, video games saw current value growth in Malaysia in 2023. Sony’s PS4 and PS5 contributed to significant volume sales in static consoles in 2023, with sales supported by PS5 stock availability and also the availability of the newer version,…