Toys and Games

As video games in Switzerland benefits from a good and growing following for gaming (around 60% of Swiss consumers play video games at least occasionally), retail current value sales continued to rise strongly in 2023. The motivations for gaming…

Overall, and across almost all categories, traditional toys and games in Switzerland recorded a decline in retail current value sales in 2023. Reduced spending, especially during peak seasons like Christmas, on non-essential products, such as toys…

Overall, toys and games in Switzerland continued to see positive, if slower, retail current value growth in 2023. Traditional toys and games witnessed a strong decline in retail current value sales, although this was offset by further fast growth for…

Video games in Germany continued to record positive growth in 2023 as the trend for gaming remained prevalent, ensuring value sales remained significantly higher than pre-pandemic levels. The category has acquired a huge number of gamers in Germany,…

In 2023, value sales of traditional toys and games in Germany continued to decline, as the post-pandemic effect lingered. German consumers’ general reluctance to purchase non-essentials, not considered urgent or necessary for the purpose of saving…

Value sales of overall toys and games in Germany recorded marginally faster growth in 2023 compared to the previous year, driven by video games hardware. This was in contrast to traditional toys and games, which, for the second consecutive year,…

2023 was a great year for video games in Sweden which was mainly thanks to the successful launch of several highly popular video games titles such as Hogwarts Legacy, Baldur’s Gate 3 and Zelda. Subscription rates also rose with many gamers seeing…

Traditional toys and games continued to see steady growth in current value terms in 2023 with consumers remaining willing to invest in gifts and treats for their children despite the challenging economic situation. When it came to the purchasing…

STEM (science, technology, engineering and maths) toys remained highly popular within traditional toys and games in Sweden in 2023. This surge in popularity has been driven by parents seeking educational alternatives to screen time. Integration of…

Continued high inflation and a weak local currency negatively impacted video games in Turkey in 2023. Though current value sales increased, constant value sales fell significantly. Also, a notable trend in 2023 was the shift from mobile games to…