Sugar confectionery is expected to return to positive volume growth over the forecast period, although the category will continue to face challenges due to the sugar-related price hikes, alongside potential issues arising from health and wellbeing trends (detrimental to dental health, no nutritional value, etc.).
We expect a balance between sophisticated sugar confectionery from global brands and appealing-and-affordable options from private labels over the forecast period. Modern retail also continues to develop in Romania, reaching into rural as well as urban areas.
Whilst the expansion of modern retail will help to support the growth of private label, premiumisation trends will continue to be focussed within urban areas where consumers tend to enjoy higher incomes and are more inclined towards indulgent consumption. Premium brands such as Tic Tac (Ferrero Romania SRL), Winterfresh and Airwaves (Mars Romania SRL), and Mentos (Alka Co SRL (NBO / Perfetti Van Melle Group (GBO)) are examples of brands which target professional urban consumers, basing their higher prices on their high quality.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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