Price stabilisation and the reduced negative effects of the inflation crisis are set to bear positive results for the category over the forecast period. Indeed, as the pressure on household budgets decreases, impulse shopping is set to recover, benefitting categories such as boiled sweets and pastilles, gummies, jellies and chews, which struggled in 2024.
Amid growing consumer awareness of the risk of high sugar intake, sugar-free products are likely to become the norm in an effort to offset declining demand in a category that is typically seen as unhealthy. At the same time, consumers are likely to look for more sophisticated claims in addition sugar-free.
Major players will assert control of sugar confectionery led by innovation and heavy investment in campaigns to drive impulse shopping. The leading manufacturers in sugar confectionery, Perfetti Van Melle Benelux BV, Haribo GmbH & Co KG and Continental Sweets Belgium SA are likely to keep gaining share.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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