Retail volume sales of sugar confectionery are expected to grow steadily over the forecast period, whilst constant value growth will be noticeably slower. Key categories like boiled sweets, and pastilles, gummies, jellies and chews are anticipated to maintain their popularity as affordable treats, especially whilst consumer purchasing power remains limited.
At present, sugar confectionery is represented by traditional tastes and formats and needs innovation. However, the difficulties of recent times have prevented players from investing in new products.
While sugar confectionery is generally affordable, concerns regarding its health implications, compounded by the limited availability of "better for you" options, may encourage consumers towards alternative snack choices or refuse from the purchasing. Sugar confectionery sales in Georgia are primarily driven by youngsters and children, with popular brands such as Nestlé Bon Pari, Barambo and Chupa Chups catering to this demographic.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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